July 18, 2004

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Sorta-Kinda-Maybe-But-Not-Really-Low-Carb

A bunch of people have asked me how I feel about the new C2 from Coca-Cola - Coke with half the sugar. My immediate reaction is, "They might as well advertise "Made with half the cyanide." This feeling, by the way, extends to Pepsi Edge, and the newly-minted lower-sugar versions of Frosted Flakes, Froot Loops, Trix, Cocoa Puffs, and Cinnamon Toast Crunch, too - they're garbage. That they're somewhat less egregious garbage doesn't change the fact that they're garbage.

I fear that people will decide that these reduced sugar products will be a green light not only to consume this refined, carb-y, nutritionless garbage, but a license to plow through even more of it than they may have eaten/drunk of the full-sugar counterparts. This is exactly what happened with fat-free processed foods - people decided that since Snackwells sandwich cookies were low fat, they could eat a whole package at a sitting. The result was not weight loss and improved health.

I'm unwilling to say that a can of Coke with "only" 5 teaspoons of sugar is "better" than Coke with 10 teaspoons of sugar. "Slightly less hideous" is about as far as I'm willing to go.

Posted by HoldTheToast at July 18, 2004 03:06 PM